Displaying items by tag: google analytics
A couple of months ago I stumbled upon a website in which the source code included some funky tracking events of Google Analytics (GA) inside the site's links... To be honest, I didn't know at that point Google Analytics could be extended like that, so I dug deeper to learn more.
If you're not an SEO expert using buzzwords like ROI, SEM, CPR etc., you're probably using GA for browsing page views, visitor count, browser percentages etc. Turns out, GA offers at a "basic level" the option to track unique events on your website, e.g. a click on a link or a file download. Which makes statistics viewing way more interesting...